Mini & Me was founded by owner Susan Kramer-Swafford in 2010. Originally opened in the Scripps Ranch neighborhood of San Diego, California that the Swafford family called home, the store launched it's website in 2012, and in 2014 relocated the store to Julian, California. In 2015, the family moved to North Carolina and opened a shop in downtown Wake Forest, NC. Mini & Me now has both the Julian and the Wake Forest location to serve you in person as well as the website which provides shipping to all U.S. states!
Soon after opening the first store in Scripps Ranch, the Swaffords' discovered that their 8 year old son, Nick, had brain cancer. As he endured brain surgery, radiation, and chemo for almost a year and a half, the community rallied around Nick and the family, providing babysitting, fundraising, meals, and gifts, so spirits stayed high and the family could spend time caring for Nick. After Nick's successful completion of treatments, the Swafford family wanted to help families still battling their children's cancer and knew their store, Mini and Me, could help.
Every year, Mini and Me donates a portion of it's profits to childhood cancer research, hospitals, and charities. Several times during the year, the store hosts fundraisers, fashion shows, and toy drives for local hospitals, families, and childhood cancer charities.
Mini and Me loves curating and providing customers with amazing clothing, gifts, and home decor and being able to combine that love of fashion with a passion for helping the childhood cancer community. We hope you enjoy shopping with us with the knowledge that every purchase helps a child battling cancer and their family!